Important Acts Every Marketer Should Know About

Government legislation plays a crucial role in marketing by setting standards for fair and ethical marketing practices, protecting consumers, and regulating advertising and promotion. It also helps to maintain a level playing field for all businesses by preventing deceptive, false or misleading advertising. In this article, we take an in-depth look at the various South […]

The Importance of the ECT Act In Marketing

The Electronic Communications and Transactions Act (ECTA) in South Africa is a landmark piece of legislation that has a significant impact on digital marketing practices. In this blog post, we’ll take a closer look at how the act affects the way that marketers interact with their customers and partners online. Database Marketing 

Unpacking The Cybercrimes and Cybersecurity Act For Marketers

South Africa is rapidly becoming a digital hub, with an ever-growing number of businesses and individuals relying on the internet to conduct their affairs. However, with the increasing use of technology comes an increase in cybercrime. To mitigate this, South Africa has enacted the Cybercrimes and Cybersecurity Act, which is designed to protect citizens and […]

What marketers need to know about the Consumer Protection Act

The Consumer Protection Act (CPA) is a South African law that was passed in 2008 to promote and protect consumers’ economic interests. This act improves access to and the quality of information that consumers need to make informed decisions, protect their well-being and safety, and provide for increased awareness and education about the social and […]

What the PAIA means for Digital Marketers

We have already unpacked what you need to know about the POPI Act. In your role as a digital marketer, you also need to be aware of the requirements of the Promotion of Access to Information Act (PAIA). Let’s take a more in-depth look into what this act requires. Digital Marketing 

How the GDPR Affects Digital Marketers

The General Data Protection Regulation (GDPR) is a European Union regulation enacted in 2018 to regulate the processing of personal data and enhance data protection rights for individuals. This Regulation applies to all organisations operating in the EU or processing the personal data of EU citizens and sets out strict requirements for obtaining, using, and […]