In a nutshell, revenue operation (RevOps) gives the reason why we spend so much time and effort on our marketing, sales and customer success campaigns. It is a way to analyse and optimise the full customer life cycle to drive growth through operational efficiency and keep all teams accountable for revenue. In this article, let’s unpack the different building blocks that RevOps is made up of.
Inbound Marketing & CRM, Business Process Review & Automation