Category: Uncategorized

Data Privacy And Ethics

The emergence of online marketing brings new privacy concerns. Marketing researchers can add value to the public policy discussion on privacy by adhering to the

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Data Compliance & Legislation

Data compliance regulations compel companies to improve their data security standards and practices, to prevent breaches from occurring and their customers’ sensitive data from being

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The Future of Marketing Data Analytics

To turn data into above-market growth, digital marketers must succeed in identifying valuable business opportunities by utilising analytics, turning those insights into well-designed products and

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An Introduction To RevOps

In a nutshell, revenue operation (RevOps) gives the reason why we spend so much time and effort on our marketing, sales and customer success campaigns. 

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