The emergence of online marketing brings new privacy concerns. Marketing researchers can add value to the public policy discussion on privacy by adhering to the ethical collection, storage and dissemination of customer data. In this article, we unpack the importance of data privacy and the ethical use of contact records.
Database Marketing
HubSpot Operations Hub is process groupware for seamless syncing, data cleansing, and administration of the valuable customer data your company thrives on. The Hub serves as a single data aggregation ecosystem for all your company’s needs, mounted on HubSpot’s peerless CRM, and powered by tools which align data quality, curation, syncing, and automation. All this […]
Tech giants are racing to offer more sophisticated forms of machine learning and artificial intelligence- (AI) powered chatbots, with the evolutions happening daily. The two biggest contenders in the CRM realm have adopted AI into their systems. In this article, we take a look at SalesForce Einstein VS HubSpot ChatSpot. Inbound Marketing & CRM, Chat […]
The best practices and guidelines that businesses should follow when collecting, storing, and using customer data are referred to as customer data etiquette. With the growing importance of data privacy and security, businesses must adopt ethical data practices in order to build trust and loyalty with their customers. We will discuss some key principles of […]
