Studies show that 94% of B2B customers perform extensive research online before coming to a purchase decision, whether it is for oil and lubricants or steel and pipe. This indicates a categorical change in buying habits, the sales process, and how business is done. Manufacturing companies, in particular, have more complicated considerations, as they often market to a variety of target markets. With inbound marketing, the perfect buyer can be targeted through a simple yet thorough process.
Inbound Marketing & CRM