It is more important than ever before to make effective use of the data generated by businesses in order to drive success. This is because the amount of data generated by businesses is continuing to grow. However, the challenge for many different types of organisations is not in gathering data; rather, it is in making sense of the data and putting it to good use.
Database Marketing
HubSpot Operations Hub is process groupware for seamless syncing, data cleansing, and administration of the valuable customer data your company thrives on. The Hub serves as a single data aggregation ecosystem for all your company’s needs, mounted on HubSpot’s peerless CRM, and powered by tools which align data quality, curation, syncing, and automation. All this […]
Tech giants are racing to offer more sophisticated forms of machine learning and artificial intelligence- (AI) powered chatbots, with the evolutions happening daily. The two biggest contenders in the CRM realm have adopted AI into their systems. In this article, we take a look at SalesForce Einstein VS HubSpot ChatSpot. Inbound Marketing & CRM, Chat […]
The best practices and guidelines that businesses should follow when collecting, storing, and using customer data are referred to as customer data etiquette. With the growing importance of data privacy and security, businesses must adopt ethical data practices in order to build trust and loyalty with their customers. We will discuss some key principles of […]
