The Consumer Protection Act (CPA) is a South African law that was passed in 2008 to promote and protect consumers’ economic interests. This act improves access to and the quality of information that consumers need to make informed decisions, protect their well-being and safety, and provide for increased awareness and education about the social and economic consequences of their marketplace choices. This blog post delves deeper into what marketers should know about the Act.
Inbound Marketing & CRM, Database Marketing